Hundreds of Babies Across Southeast Asia Join for Super Brand Day

Do you believe that your baby is a skilled player? Or perhaps an athlete-in-the-making? Nakakakaba ang mga moves ni Bunso pero we value the importance of play and we let him move around. He is a good walker now and has been walking fast, it's like a walkathon for me!

Just like the athletes at the ongoing Asian Games who bring their best, I make sure that I help my baby to bring out his best experience and performance by not letting wet and lawlaw diapers get in the way of fun! 

Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon.

This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows consumers to discover the best of what a brand offers, which includes exclusive gifts, limited offers and even offline experiences. 

Be Part of the Record-Breaking #babymarathon

The 42-minute #babymarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.

Go, Bunso, go! I always end up with blurred photos because he's so fast!

Ready, get set, go!

All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #babymarathon featuring the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on 29 August. 

You can join the fun in two ways – 
  • Take a video of your baby walking, playing or running about in their Pampers diaper and post it using this link, with the hastags #babymarathon and #PampersxLazadaPH
  • You can also join our professional crew at Gymboree Greenbelt 5 on August 27, 2018, to film your little one in action during the #babymarathon celebration. Register in advance at this link.

Not all videos can be featured in the 42-minute video montage. But the most liked videos will win a cash prize of PHP30,000 or 6-month supply of Pampers diapers.

Join a marathon of Pampers Deals on Lazada

To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers on 29th August 2018:

Starting from 12am midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to a 1000 units only.

Lazada’s Group Chief Business Officer Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences. ”

Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #babymarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.

For more information on Super Brand Day, visit and its social media pages.


For more information on Pampers, visit and its social media pages.


About Lazada Group 
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 300 million SKUs available, Lazada offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA). 

About Pampers®
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers and pants designed to provide protection and comfort for every stage of baby’s development. Visit to learn more about Pampers products, and find ideas and information to help your baby get the most out of love, sleep and play.


  1. Sali ko nga dito ang bunso ko. Sakto mag 6mons na siya.. Thanks momshie sa info. Sna mag win.. Laking tipid nito. Kung sakali

    1. Yes! Sayang din ang prize, malaking katipiran sa ating mga magulang kung macover ang diapers ni baby :)

  2. This is awesome but hindi na nagsusuot ng diapers si daughter sana may ganito pa silang pa-contest in the following years.

  3. Joined in pampers campaign already 😊 and won 100voucher code & 1k gift card hehe

  4. Cielo Jona: ndi kc pampers user anak ko e d tuloy kmi makasali sana magkaron din eq pants

  5. Wow yung mga ibang fb friends ko po sumali dyan. At nanalo sila. Hirap lang kasi paramihan po ng likes.

  6. Wow yung mga ibang fb friends ko po sumali dyan. At nanalo sila. Hirap lang kasi paramihan po ng likes.

  7. Syang di ako nakasali jan momsh .. Hehe nakakainggit ung mga fb friends kong nanalo jan..


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