SM Prime and WWF Philippines Partners For Responsible Reporting on Climate Change Solutions

sm prime and wwf philippines

A major partnership between World Wild Fund for Nature (WWF) Philippines and SM Prime Holdings, Inc., was made in adopting a more robust reporting framework to address the climate crisis. The collaboration is towards the development of a bespoke program for decarbonization.


Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.


In this partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI). CBPI is WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the standards of the climate crisis. 


We are delighted to work with WWF Philippines on this sustainable journey. Focusing on sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient, and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.


Climate change is one of the critical and defining global issues today. Currently, the Philippines ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, the country is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are extensive with complexity and uncertainty. Organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach to this pivotal issue, addressing these risks from a custom-built and science-based perspective. 


By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 


The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.


As a champion of climate action in the Philippines, SM Prime's partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.


With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living, and a green culture.


SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.


WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo, and Santelmo.


In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest-standing Sustainability Partner in 2020.